ROME, Italy (September 5, 2022) – After its successful launch at Bakery @ SIAL America, “Pure Flour from Europe: your Organic and Sustainable Choice!”, the campaign managed by ITALMOPA – the Italian Association of Millers – and co-funded by the European Commission to promote exports of organic soft / durum wheat flour and semolina to the U.S. and Canada and to raise awareness of their high quality, will land in New York at Plant Based World Expo, an international trade show which will take place from 8th to 9th September 2022.